Bridal Secrets opened its doors in 2002 to meet the growing need of Orthodox Jewish brides, particularly on Long Island, Queens and beyond. Since then, hundreds of brides from all over the United States, Canada and Israel have crossed their threshold to fall in love yet again – this time with their wedding gowns. Bridal Secrets is located on Central Avenue in Cedarhurst, New York, the hub of the tri-state area for the fashion conscious Orthodox woman. It is conveniently situated close to the Long Island Railroad and all highways leading to and from JFK Airport, just ten minutes away.

Brides may either purchase gowns, headpieces and veils made to order or choose from Bridal Secrets’ selection of current gowns and headpieces in stock, to purchase or to rent, just for their one special evening. The gowns range from very simple to elaborately embellished, from petite to tall and in sizes 0 to 24.

Joy Lieber, Professional Bridal ConsultantTM walks her brides through their initial consultation and each of their fittings right up until they’re ready to take that final walk down the aisle. She is also available for advice on all other aspects of the affair.

Previously the owner of Hatslacha, the popular women’s hat shop and then manager of Sherel’s in Cedarhurst, Joy had been advising brides, their mothers and future mothers-in-law for over 30 years in the women’s fashion industry. Their calls for help to coordinate and plan for their special occasions precipitated her decision to open Bridal Secrets. An additional reason was to be able to perform a special Chessed (act of kindness). Bridal Secrets donates a portion of each transaction to the Be’er Miriam Hachnosas Kallah Fund, assisting young couples in need, to begin their new life together. Learn more about the mitzvah of hachnosas kallah here.

After studying with the Association of Bridal Consultants, months were spent researching with designers from all over the country and Europe with all price ranges in mind. Since the average Orthodox couple is often engaged for a very short time, the gowns need to be ready long before regular bridal shops can have them made. Bridal Secrets specializes in producing gowns on short notice. In addition, Orthodox brides usually have difficulty finding appropriate gowns available to even try on in a conventional bridal shop; almost all the designs today are strapless or sleeveless. Bridal Secrets’ selection of gowns have already been designed with sleeves and necklines. Each is individually customized and fabricated with alterations done on the premises by their expert European seamstress.

Bridal Secrets is located at 525 Central Ave. in Cedarhurst, New York. Open Sundays thru Fridays by appointment. For further information, or to make an appointment for an initial consultation, call (516) 295-2062 or contact us.